MRA  promotes excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. To protect the marketing research environment, we will act as an advocate with appropriate government entities, other associations, and the public.

Since 1954, we have grown to encompass companies and professionals in all segments of marketing and opinion research, including data collectors, full service research companies, users of research and those who provide related services.

MRA is a key source for assistance and training information. It is where researchers learn of new opportunities, markets and potential obstacles to future success. The Association is also an important forum where marketing researchers discuss common problems, share ideas, and combine their collective efforts to build industry information and reduce major problems and threats.